Is this the future of fashion marketing? To celebrate 10 years of digital innovation, Ralph Lauren showed off the ultimate fusion of art, fashion & technology last week on Madison Avenue, NYC and Bond Street, London. The store melted away before the audience’s eyes and was transformed into a stunning selection of ‘Lauren’s recent collection. Certainly this would wow if you had been in the audience, and I just love the 4D cat walk opening. The future of things to come? I hope so!