This is the new Dolce and Gabbana Autumn 10/11 campaign featuring Madonna. Although I like the photography and find the approach of showing an entire Italian family unit compelling (it certainly stands out from the other high fashion Autumn campaigns), I can’t help feel they got the casting wrong. To me, Madonna simply doesn’t fit here. She may be from Italian-American descent but somehow in these shots her pale pallor and platinum hair makes her look more like a long lost aunt than a family member. It just clashes a bit.
From the family portrait to the meal at the table, the images certainly show a new direction for the Italian luxury brand – chic certainly, but not my favourite from D&G. On the plus side, they do make you look twice.
What do you think?
P.S My favourite would be the dancing one if any…….