This. Is. The. Woman.

Did you see the French Connection Spring Summer 2010  campaign called ‘This is the woman’?  I have only just seen this and it jumped out at me as something new, something that certainly grabs your attention. The brand has struggled in recent years and I think this campaign could be fixing things for them. A real redefinition of who they are and who they target, it seems French Connection have got their focus back!

Relying on what made the brand is famous originally- the stylish clothes – with a cute french twist, the campaign is sexy, sassy and chic.  The shots are beautifully shot, simple and elegant in feel. The clothes look great. Love the touch of subtle humour – English with a cheeky French twist! The films are very romantic and black and white glamour. See what you think……….

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1 Comment

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One response to “This. Is. The. Woman.

  1. Love this campaign. So real, so fresh, so cute – Milla loves!

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