This. Is. The. Woman.

Did you see the French Connection Spring Summer 2010  campaign called ‘This is the woman’?  I have only just seen this and it jumped out at me as something new, something that certainly grabs your attention. The brand has struggled in recent years and I think this campaign could be fixing things for them. A real redefinition of who they are and who they target, it seems French Connection have got their focus back!

Relying on what made the brand is famous originally- the stylish clothes – with a cute french twist, the campaign is sexy, sassy and chic.  The shots are beautifully shot, simple and elegant in feel. The clothes look great. Love the touch of subtle humour – English with a cheeky French twist! The films are very romantic and black and white glamour. See what you think……….


1 Comment

Filed under Uncategorized

One response to “This. Is. The. Woman.

  1. Love this campaign. So real, so fresh, so cute – Milla loves!

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s