Did you see the French Connection Spring Summer 2010 campaign called ‘This is the woman’? I have only just seen this and it jumped out at me as something new, something that certainly grabs your attention. The brand has struggled in recent years and I think this campaign could be fixing things for them. A real redefinition of who they are and who they target, it seems French Connection have got their focus back!
Relying on what made the brand is famous originally- the stylish clothes – with a cute french twist, the campaign is sexy, sassy and chic. The shots are beautifully shot, simple and elegant in feel. The clothes look great. Love the touch of subtle humour – English with a cheeky French twist! The films are very romantic and black and white glamour. See what you think……….