So I have seen taxi’s with TV’s, and taxis with freebies, and even taxi’s with priavtely controlled music systems BUT luxury and exclusively scented taxi’s?! That’s a new one!
Luxury fragrance house Penhaligon’s has launched a campaign that makes cab rides in London something to remember – with a new fleet of five scented taxis! If you’re in London and you see the Penhaligon branded black cab it’s worth running to hail it for the perfectly scented journey. Each cab is scented with a different Penhaligon’s fragrance to create the perfect environment for a relaxing journey and what the marketing team would call, a ‘branded experience’. Even the drivers will be able to chat away about the brand and the fragrances. And it doesn’t stop there, at the end of your journey, you will be handed a voucher for 10% off in Penhaligon’s boutiques and online at www.penhaligons.com! Worth the trip indeed, so Londoners keep your eyes peeled…..
(Via: In Style Magazine UK)